TIFFANY XUE



Design + Art Direction
Viatris
The Home Depot
OREO
Diet Coke
L.L. Bean x Polaroid
HAY House



Analog Photography
4x5 Still Life
35mm Black & White
35mm Color
Camera Obscura



Information
About
Resume

Viatris: Where Ingenuity Makes Impact
Brand Refresh | 2026

The Team
Sara Barth (CD), Lindsay Miller (ACD), Kaelin Trombly (Copy), Tiffany Xue (Design)

My Role
Visual system development + design execution of brand launch assets across digital, social, and print platforms
The Challenge
As Viatris continued to evolve, the brand needed a clearer way to articulate what sets it apart in a complex healthcare landscape.

The Approach
What makes Viatris unique isn’t simply what it delivers, but how it delivers. We reframed the brand around Ingenuity, translating the new narrative into a cohesive and scalable visual system for global use.

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