L.L. Bean x Polaroid — Tiffany Xue

L.L. Bean x Polaroid:
Unfocus

Advertising
Art Direction
Brand Collaboration

ChallengeTo revamp L.L. Bean’s brand precense by showing Gen Z they are relevant and trendy.

InsightVintage is making a big comeback. Gen Z is into retro aesthetics, transforming nostalgia into a bold and modern statement.

Solution In collaboration with Polaroid, Unfocus is a vibrant and contemporay campaign. Inspired by the hottest travel destinations according to the Gen Z market, the campaign invites young travelers to discover the hidden beauty in the world around them.

Color Palette & Pattern

Social

Merchandise

Experiential

Feature branding in the city inspired it
Shibuya Crossing in Tokyo, Japan

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