Design + Art Direction
Analog Photography
Information
Design + Art Direction
Analog Photography
Information
Art Direction + Design | 2025
My Role
Concept development + design execution across all assets
To revamp L.L. Bean’s brand presence and show Gen Z that it’s still relevant and trendy.
The Insight
Vintage is making a big comeback. Gen Z is embracing retro aesthetics and turning nostalgia into a bold, modern statement.
The Approach
In collaboration with Polaroid, Unfocus is a vibrant, contemporary campaign inspired by Gen Z’s favorite travel destinations, inviting young travelers to discover the hidden beauty in the world around them.