tiffxueL.L. Bean x Polaroid:
Unfocus

Advertising
Art Direction
Brand Collaboration
ChallengeTo revamp L.L. Bean’s brand precense by showing Gen Z they are relevant and trendy.
InsightVintage is making a big comeback. Gen Z is into retro aesthetics, transforming nostalgia into a bold and modern statement.
Solution In collaboration with Polaroid, Unfocus is a vibrant and contemporay campaign. Inspired by the hottest travel destinations according to the Gen Z market, the campaign invites young travelers to discover the hidden beauty in the world around them.



Color Palette & Pattern
Social

Merchandise


ExperientialFeature branding in the city inspired it
Shibuya Crossing in Tokyo, Japan

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