TIFFANY XUE

Designing for brands, for fun, and everything in between 



Art Direction/Design

Diet Coke: Essentials Only
L.L. Bean x Polaroid
HAY House
Boston SoWa
Diet Coke: SNAP!
AMC Theatres
Thrifty Car Rental
(Projects coming soon...)


Photography

Flower Still Life
35mm Black & White
35mm Color
Camera Obscura


Information

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Currently based in Boston, MA.

Diet Coke: Essentials Only

Advertising, Art Direction

Challenge

To reinforce Diet Coke as the iconic and timeless choice for diet soda drinkers. 

Insight

A diet soda break often becomes second nature. Many find themselves reaching for a can at the same time everyday, turning it into a routine they barely notice. 

Solution

Essentials Only spotlights the theme of travel essentials: the must-haves people pack when simplicity matters. Among all, Diet Coke stands out as a go-to item that travelers reach for, emphasizing it as a daily essential that deserves a spot in every travel bag.

Out-of-Home

YouTube Ad