Design + Art Direction
Analog Photography
Information
Design + Art Direction
Analog Photography
Information
Art Direction + Design | 2025
My Role
Concept development + design execution across all assets
To reinforce Diet Coke as the iconic and timeless choice for diet soda drinkers.
The Insight
A diet soda break often becomes second nature. Many find themselves reaching for a can at the same time everyday, turning it into a routine they barely notice.
The Approach
Essentials Only spotlights the theme of travel essentials: the must-haves people pack when simplicity matters. Among all, Diet Coke stands out as a go-to item that travelers reach for, emphasizing it as a daily essential that deserves a spot in every travel bag.