Design + Art Direction
Analog Photography
Information
Design + Art Direction
Analog Photography
Information
360° Campaign | 2026
The Team
Patrick Linehan (CD), Halle King (ACD), Miles Hanson (Copy), Tiffany Xue (Design)
My Role
Art direction + design execution of campaign assets across digital and print platforms
The Home Depot wanted to win spring, but they have no cultural moment to attach to it.
The Approach
We launched Let It Spring – a campaign that treats spring as the holiday. With the giant kickoff party at the NYC plaza hotel and an advent calendar counting down the days into the most festive time of the year, we made spring something to celebrate!
The Result
Doubled the spring coverage for The Home Depot. Generated more than 1 billion earned impressions and secured top-tier media coverage in Better Homes & Gardens and Parade.