TIFFANY XUE

Designing for brands, for fun, and everything in between

Art Direction/Design

Diet Coke: Essentials Only
L.L. Bean x Polaroid
HAY House
Boston SoWa
Diet Coke: SNAP!
AMC Theatres
Thrifty Car Rental
(Projects coming soon...)

Photography

Flower Still Life
35mm Black & White
35mm Color
Camera Obscura

Information

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Currently based in Boston, MA.

HAY House

Brand Identity, Motion Graphics

Challenge

To design a comprehensive motion identity system for the lifestyle brand HAY.

Idea

A seasonal campaign for HAY House, the brand’s flagship store in Copenhagen, highlighting its best-selling products while capturing its playful essence.