TIFFANY XUE

Designing for brands, for fun, and everything in between 



Art Direction/Design

Diet Coke: Essentials Only
L.L. Bean x Polaroid
HAY House
Boston SoWa
Diet Coke: SNAP!
AMC Theatres
Thrifty Car Rental
(Projects coming soon...)


Photography

Flower Still Life
35mm Black & White
35mm Color
Camera Obscura


Information

About
Email
LinkedIn
Resume



Currently based in Boston, MA.

Boston SoWa: Aesthete

Brand Identity, App & Web Interface Design

Challenge

SoWa, Boston’s art and design district, is home to all kinds of unique boutiques, galleries, and showrooms. Yet most visitors just wander through the open and vintage markets, missing out on all the other fun and free events happening year-round. 

Solution

Aesthete is a platform that highlights SoWa’s free art and design-related events, such as First Fridays and Design Days, while fostering better connections between local artists and residents, bringing the district’s creativity to life.

Visual System

Logo, Logomark
Color PaletteType Hierarchy

App & Web Design