L.L. Bean x Polaroid — Tiffany Xue

L.L. Bean x Polaroid: Unfocus

Advertising
Art Direction
Brand Collaboration
Brand IdentityPackaging Design

ChallengeTo revamp L.L. Bean’s brand presence and show Gen Z that it’s still relevant and trendy.

InsightVintage is making a big comeback — Gen Z is embracing retro aesthetics and turning nostalgia into a bold, modern statement.

SolutionIn collaboration with Polaroid, Unfocus is a vibrant, contemporary campaign inspired by Gen Z’s favorite travel destinations, inviting young travelers to discover the hidden beauty in the world around them.

Visual Identity
Color Palette, Photography Style, Pattern

Instagram Ad

Merchandise
Polaroid Film Pack, L.L. Bean Tote Bag

Experiential
Feature campaign visual identity in the city inspired it (Shibuya Crossing, Tokyo)

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