InsightVintage is making a big comeback — Gen Z is embracing retro aesthetics and turning nostalgia into a bold, modern statement.
SolutionIn collaboration with Polaroid, Unfocus is a vibrant, contemporary campaign inspired by Gen Z’s favorite travel destinations, inviting young travelers to discover the hidden beauty in the world around them.
Color Palette, Photography Style, Pattern
Polaroid Film Pack, L.L. Bean Tote Bag
Feature campaign visual identity in the city inspired it (Shibuya Crossing, Tokyo)