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Diet Coke:
Essentials Only

Advertising
Art Direction
ChallengeTo reinforce Diet Coke as the iconic and timeless choice for diet soda drinkers.
Insight A diet soda break often becomes second nature. Many find themselves reaching for a can at the same time everyday, turning it into a routine they barely notice.
Solution The campaign Essentials Only spotlights the theme of travel essentials: the must-haves people pack when simplicity matters. Among all, Diet Coke stands out as a go-to item that travelers reach for, emphasizing it as a daily essential that deserves a spot in every travel bag.



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